PROFESSIONAL MASTER IN BUSINESS ENGINEERING

PROFESSIONAL MASTER IN BUSINESS ENGINEERING

This program, recognized by the French Ministry, smoothly gives students the management tools necessary to become tomorrow’s business managers in international corporations.

Few programs offer the possibility of learning by doing, while guaranteeing academic excellence, international awareness and a network of more than 17,000 alumni to give the student the best keys to start his professional career.

THE PROGRAM

The Postgraduate Business Engineering Program is a 1.5 years program which allows students to acquire advanced knowledge and skills in Marketing, Sales, Business Communication, International Business.

This program includes a professional dissertation and elective courses in their preferred field of study.

At IDRAC India Campus (4-6 months)

Total Hours 450Credits60
  • Strategy and marketing Audit
  • Commercial Performance and Business Plan
  • Expansion and consolidation strategy (marketing and sales)
  • Risk prevention in the negotiations (commercial rights, legal monitoring)
  • Elaboration of commercial action plan
  • Business Model and management of the transformation
  • The Foundations of Human Resource Management
  • Organizational Design and lean management
  • Community management
  • Traffic Management, affiliation and web analytics
  • IT : HTML, CSS and data Structure
  • Technology web, Networking
  • International business development strategy
  • International Prospection Strategy
  • Cooperation Contracts
  • International B to B Marketing plan
  • International Transportation Strategy
  • Organisation, methods and Purchasing tools
  • Marketing purchase
  • Supply Chain Management
  • International negotiations
  • Supply risk management
  • The Networks at the service of commercial development
  • Leadership
  • Cross- cultural management
  • Intensive French Language Training

At IDRAC France Campus (12 months)

DEVELOP MARKETING AND SALES STRATEGY
  • Sales business process and achievements
  • FLE
  • Expansion and consolidation strategy (marketing and sales)
IMPLEMENT AND STEER MARKETING AND SALES
  • Sales strategy plan
  • Inbound marketing & Brand management
  • Customer satisfaction and loyalty
  • Re-Engineering and support sale actions
PROMOTE AND STEER INNOVATION POLICY
  • Business Model
  • Innovation process & value creation
  • Business intelligence & intellectual property rights
MANAGE SALES TEAMS
  • Principles of management
  • Talent Manager : Serious game / war room (groupe)
  • Design organisationnel et Lean management
COMMUNICATION
  • Online community building & management
  • Social media strategy
BUSINESS RECORDS
  • Business Game
  • Professional Thesis

INTERNATIONAL DEVELOPMENT

  • International business development strategy
  • International Prospection Strategy
  • Cooperation Contracts
  • Financial Risk Management in International Business
  • International BtoB Marketing plan
  • International Transportation Strategy
  • International Negotiation Techniques
  • International sales team Management
  • Mission consulting (groupe)
  • Cas de synthèse individual
  • Serious game / war room (groupe)

ELIGIBILITY

  • Graduation with Aggregate 55% Marks from a Recognised university
  • Preferred graduates : B.com, BBA, BA, B.Tech
  • IELTS Score of 6.0+ preferred
  • Work Experience in relevant Industry and profile will be added advantage
  • Valid good scores of GMAT/ GRE/ CAT will be a added advantage