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Explore education beyond borders with Bachelors in Marketing and Business

PURSUE A GLOBALLY RECOGNIZED BBA FROM FRANCE

Bachelor in Marketing and Business at IDRAC is a three-year program focused on preparing students for managerial roles in Marketing and Business. The program with its intensive and updated syllabus equips students with the knowledge and skillsets required for further academic and professional endeavors.

It is a 180 ECTS program of which the first 120 ECTS program will be covered at the India Campus. This Bachelor’s program is taught 100% in English. Students joining IDRAC India Campus will attend the third-year programs at the France campus. The program provides students with a unique combination of theoretical and practical skills. IDRAC also offers a 6-month internship to the students enabling them to learn, develop, and implement professional skills.

MBA in International Business Management
Advantages of Pursuing a BBA from France

BBA from France is a wonderful way to learn about European culture, gain a broader worldview and enrich your education.  It’s an opportunity to form a multinational perspective that will help you face modern challenges and come up with innovative solutions in the future. You will graduate with a richer set of experiences after completing your BBA from France, allowing you to think more creatively and efficiently.

The education system in France is more application and industry-oriented. Our BBA from France program offers summer projects and internships as an integrated part of the curriculum and gives students a chance to learn from experts and qualified professionals.

Program Overview

Course Structure

3 Year Fulltime 180 ECTS September 2022 Intake
– 1st year – 60 ECTS at IDRAC India Campus
– 2nd year – 60 ECTS at IDRAC India Campus
– 3rd year – 60 ECTS at IDRAC  France Campus

MBA in International Business Management

12th/HSC from Recognized board of education

  • State Board
  • CBSE
  • ICSE &
  • IB

Tuition Fees: 20,800 Euros*

Fall Intake

The course title, duration and contents may change as per the directives of IDRAC Business School,France without any prior notice. The course titles mentioned in English are an approximate representation of the original course titles in French and are translated as per Indian Educational standards and practices. The titles and degrees awarded to students as per the French Education System.

IDRAC Bachelors in Marketing and Business program has been awarded the “VISA ACCREDITATION” which is the highest level of academic recognition in France. IDRAC is ranked #9th in France for this program.

Few Topics from the syllabus

  • Retailing and merchandising
  • Sales techniques
  • Sales efficiency tools
  • Marketing: processes and environment
  • Geopolitics: risk and opportunities
  • Negotiation techniques
  • Sales metrics
  • Dynamic interaction
  • Cross-cultural management
  • Intensive French

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    Career Opportunities

    Career opportunities in International Business Management

    wine product management IDRAC Business School India

    International Business Development

    wine tourism hospitality and cousin IDRAC Business School India

    Territory or Region Management

    IDRAC Business School India

    International Sales, Distribution & Retailing

    estate management IDRAC Business School India

    Global sourcing

    media IDRAC Business School India

    Strategic Business Development in consulting
    agencies and International business unit
    Management

    media IDRAC Business School India

    International Business Development Manager,
    export manager, Import Manager & International
    Sales Manager.

    Why IDRAC Business School

    bachelor-in-marketing-and-business
    3c-v
    1 1 IDRAC Business School India

    In the POST BAC level, IDRAC was ranked 7th in the year 2014 and consistently has been among the top ranks since then.

    2 1 IDRAC Business School India

    95 Partner Universities in 40 countries. 10000+ Tie-ups with companies.

    3 1 IDRAC Business School India

    Programs taught in ENGLISH. 95% satisfied employers.

    4 1 IDRAC Business School India

    European Accreditation DEGREES

    5 1 IDRAC Business School India

    9 campuses in France and 4 international campuses including 1 at Pune, India.

    6 1 IDRAC Business School India

    Industry internships of 6 months are an integral part of the program.

    France Facts:

    5th

    STUDY ABROAD DESTINATION WORLDWIDE

    2 Years

    Post Study Job Search Visa For Part TIme Jobs & Paid Internships

    3,00,000+

    INTERNATIONAL STUDENTS CHOOSE FOR HIGHER EDUCATION EACH YEAR

    Frequently Asked Questions

    ABOUT THE PROGRAM

    Who is this program for?

    ­­The Postgraduate Wine Industry Management Program is a 1.5 years program which allows students to acquire advanced knowledge and skills in Wine Marketing, Wine as a Luxury product, Food pairing, Wine Tasting, International Business etc.

    At IDRAC India Campus (4-6 months)

    ­­The Postgraduate Wine Industry Management Program is a 1.5 years program which allows students to acquire advanced knowledge and skills in Wine
    Marketing, Wine as a Luxury product, Food pairing, Wine Tasting, International Business etc.

    At IDRAC France Campus (12 months)

    ­­The Postgraduate Wine Industry Management Program is a 1.5 years program which allows students to acquire advanced knowledge and skills in Wine
    Marketing, Wine as a Luxury product, Food pairing, Wine Tasting, International Business etc.

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