Titre RNCP Niveau I | BAC+5 | 120 ECTS – Full Masters | Program Delivered in 24 Months | 6 Months Internship ( Inclusive)
GROW YOUR CAREER IN DIGITAL MARKETING
A program that aims to give students a solid grasp of the business principles, procedures, aesthetics, and tactics necessary to succeed in digital enterprises.
The MBA in digital marketing is a 24-month program that allows students to acquire advanced knowledge and skills in digital marketing.
Program Overview
Course Structure
At IDRAC India Campus
6 Months
At Paris Campus
18 Months | Internships
- Recognized Degree with minimum 55% Aggregate.
- Work Exp. in relevant field will be an added advantage
- IELTS Score of 5.5+ preferred
Tuition Fees: 17,500 Euros*
The course title, duration and contents may change as per the directives of IDRAC Business School,France without any prior notice. The course titles mentioned in English are an approximate representation of the original course titles in French and are translated as per Indian Educational standards and practices. The titles and degrees awarded to students as per the French Education System.
MBA in Digital Marketing program meets the need of organization to have specific profiles equipped with advanced technical skills ( data management coupled with digital skills, integrations and use of different channels) with a good understanding of the business, the strategy of company as well as the ability to forecast and adapt. This is a direct response to the new skills need of the labor market.
FEW TOPICS FROM THE SYLLABUS:
- Developing one’s professional network
- Developing an omnichannel marketing strategy
- Designing and planning of the omnichannel marketing strategy
- Managing internal / external teams and marketing projects
- Managing and implementing omnichannel marketing actions
- Assessing and optimizing the omnichannel marketing strategy
Career Opportunities
Aspirants can explore career opportunities in various sectors
SOCIAL MEDIA MANAGER
MARKETING CONSULTANT
E-COMMERCE MANAGER
MARKETING MANAGER
OMNICHANNEL MARKETING MANAGER
MULTICHANNEL MARKETING MANAGER
Why IDRAC Business School
In the POST BAC level, IDRAC was ranked 7th in the year 2014 and consistently has been among the top ranks since then.
95 Partner Universities in 40 countries. 10000+ Tie-ups with companies.
Programs taught in ENGLISH. 95% satisfied employers.
European Accreditation DEGREES
9 campuses in France and 4 international campuses including 1 at Pune, India.
Industry internships of 6 months are an integral part of the program.
France Facts:
5th
STUDY ABROAD DESTINATION WORLDWIDE
2 Years
Post Study Job Search Visa For Part TIme Jobs & Paid Internships
3,00,000+
INTERNATIONAL STUDENTS CHOOSE FOR HIGHER EDUCATION EACH YEAR
Frequently Asked Questions
WHY SHOULD I APPLY?
WHY IDRAC INDIA CAMPUS?
1. Unique and niche programs and career opportunities: The pathway arrangement of these programs not only gives a chance to Indian students to learn and pursue these niche programs but also brings to them a chance to have a great career in the respective domains of the industry. With the huge talent pool of ambitious graduates that we have in India, these unique career opportunities are a big leap to towards ones success.
2. Advantage of having exposure to French Language and Culture: As a part of this arrangement the student is exposed to the French Language and culture while he is completing the modules in India. Compared to a student moving directly to France, a student going through this Pathway arrangement has a good advantage as he is aware of the language and culture of the French people, thereby easing his life out as one can easily get good Internships and Placements due to language proficiency.
3. Cost saving program: As a result of the pathway arrangement, the student completes his BAC+ 4 level credits here in India itself, thereby making him eligible to complete his Full Masters or BAC+5 level program in just one year in France. This results in huge cost savings and both the education and living expenses in India (Pune) are not as high as in France. A student ends up saving up to INR 9-10 lakhs.
4. 120 ECTS Credits leading to Visa Extension: On successful completion of BAC + 5 level Full Masters program, the student gets the required 120 ECTS credits which help him to get good career opportunities as well as Visa Extension.
5. IDRAC Rankings: The various schools and programs conducted by IDRAC have been ranked amongst the TOP 30 schools/ Programs in France by various agencies. Amongst a Pool of 200+ Business Schools in France this is a great achievement.In the POST BAC level, IDRAC was ranked 7th in the year 2014 and consistently has been amongst the top ranks since then.
ADMISSION PROCESS AND ELIGIBILITY
STEP 1) APPLICATION FORM
Students can Apply Online using the Online Application Software incorporated in the Admissions Menu of the website. DOCUMENTS REQUIREDStudent also needs to upload softcopies of the following documents:
- 10th Certificate
- 12th Certificate
- Graduation Degree Certificate
- Resume
- Work experience certificates if any
- PG Certificates if any
- Passport first and last page
- SOP – Statement of Purpose
- Language Proficiency Document in English and French
STEP 2) PROFILE REVIEW
On receipt of the application and documents, the admissions committee will evaluate the candidate and schedule his first round of telephonic / skype/ face to face interview.
STEP 3) INTERVIEW
If the candidate clears the first round, a second round of interview will be scheduled with the IDRAC Business School Representative from France.
STEP 4) SELECTION LETTER
IDRAC Business School will issue a Selection Letter to candidates selected by IDRAC Business School Representative.
STEP 5) REGISTRATION FEES
On receiving Selection Letter, student will be given a fixed amount of time to register to the course by paying Registration Fees.
STEP 6) ADMISSION CONFIRMATION LETTER
On receiving Registration Fees from Student, IDRAC Business School will issue Admission Confirmation Letter (format attached).
STEP 7) PAY FIRST INSTALLMENT OF FEES:
Student will pay Euros 5000 to IDRAC India Centre as 1st Instalment of Fees.
WHAT IS THE SELECTION PROCESS?
Stage 1) PROFILE REVIEW
On receipt of the application and documents, the admissions committee will evaluate the candidate and schedule his first round of telephonic / skype/ face to face interview.
Stage 2) INTERVIEW
If the candidate clears the first round, a second round of interview will be scheduled with the IDRAC Business School Representative from France.
Stage 3) SELECTION LETTER
IDRAC Business School will issue a Selection Letter to candidates selected by IDRAC Business School Representative.
WHO CAN APPLY FOR AN MBA IN DIGITAL MARKETING?
A graduate with a minimum of 55% in academics can apply for MBA in Digital Marketing.
WHAT ARE THE CAREER OPPORTUNITIES AFTER PURSUING MBA IN DIGITAL MARKETING ?
After pursuing a degree in digital marketing, students can explore career opportunities in various fields, such as:
- Social Media Manager
- Digital Marketing Consultant
- Digital Marketing Manager
- E-Commerce Manager
- Omnichannel Marketing Manager
- Multichannel Customer Manager
- Marketing Project Manager